These copywriting resources cover every free headline tool, template and guide a SaaS team needs to write, test and improve headlines. Start with the free analysis tools, then pick a template for your channel.
What is in this list of copywriting resources?
Good headlines come from the right tools and a few proven patterns. This page collects the most useful headline resources for SaaS teams in one place: free tools, templates, formulas for each platform and further reading.
Which free headline analysis tools are worth using?
Punchd Headline Grader
Scores headlines on clarity, specificity, sentiment, length and fluff. It's free to use.
Use it to grade existing headlines and find the dimension that holds each one back.
Punchd Power Word Checker
The free power word checker finds the power words in your copy, grouped by the trigger they pull, and flags the hype words the Headline Grader takes points off for.
Use it to find the words to replace with a number, a name or a timeframe.
Punchd Headline Length Checker
The headline length checker checks headline length across all major platforms, with character counts, pixel estimates and platform compliance.
Use it when you write headlines for Google, email, LinkedIn and social media and need to hit a specific length.
Character counters
Simple tools that check length without pixel estimates. They're handy for quick length checks while you write and for testing a mobile preview.
Which headline templates should you keep?
The problem-awareness template
"[Problem] is [consequence]. Here's how to [solution]."
Example: "Bad onboarding is killing your retention. Here's how to fix it in 30 days."
Use it for educational content and awareness-stage landing pages.
The transformation template
"Turn [problem state] into [outcome state]."
Example: "Turn your onboarding chaos into customer loyalty."
It fits landing page H1s, feature pages and comparison content.
The curiosity gap template
"The real reason [common phenomenon] is [unexpected outcome]."
Example: "The real reason your headlines aren't converting."
It works in blog posts, social media and email subject lines.
The command template
"[Action] before [consequence]."
Example: "Fix your headlines before your traffic goes to waste."
Save it for decision-stage CTAs and urgent notifications.
The specificity template
"[Specific action] by [specific amount] in [specific timeframe]."
Example: "Cut your churn by 30% in 60 days using automated triggers."
Use it on data-driven landing pages and in case study previews.
Which headline formula fits which platform?
Google title tags (50-65 characters)
- "[Outcome] for [specific audience]"
- "How to [action] without [common obstacle]"
- "[Number] ways to [desired outcome]"
Email subject lines (40-55 characters)
- "Are you making this [category] mistake?"
- "[Problem]: [solution] in [timeframe]"
- "The real reason [outcome]"
Landing page H1s (6-10 words)
- "[Outcome] for [specific audience]"
- "Stop [problem] with [solution]"
- "[Objection]: [resolution]"
LinkedIn posts (under 100 characters)
- "[Question]: [answer or hook]"
- "[Unexpected insight] ([specific data])"
- "[Contrarian take] on [common topic]"
Which copywriting guides should you read next?
Seven frameworks behind headlines that work
Our copywriting frameworks guide covers seven structures, from problem-awareness to transformation, with an example for each.
Benefits or features: which should the headline lead with?
Feature headlines rarely convert on their own. The guide to benefit vs feature headlines shows how to turn any feature into a benefit SaaS buyers care about.
30 headline formulas for every funnel stage
A directory of 30 headline formulas sorted by funnel stage, from awareness to decision, with a filled-in SaaS example for each.
The psychology behind SaaS headlines
Covers the psychological triggers behind how readers respond to headlines, from loss aversion to the primacy effect. Our copywriting psychology guide pairs each trigger with a before-and-after rewrite.
FAQ: Headline resources
Q: Which tool should I start with?
A: The Headline Grader. It tells you which trait of your current headline is weak, and that decides which template or guide to read next.
Q: Are the templates free to use?
A: Yes. Copy any template on this site into your own work; no credit is needed.
Q: How often is this collection updated?
A: When a tool changes or a new guide is published. The date at the top of the page shows the last change.
What should you do now?
- Bookmark this page.
- Start with the Headline Grader for your current headlines.
- Generate 20 variations from the templates with the AI headline generator.
- Test the strongest variations on your next campaign.
Sources
- Wikipedia: Headline
- Wikipedia: Copywriting
- Nielsen Norman Group: writing headlines, page titles and subject lines
Generate headlines using these frameworks. Use the Headline Grader: score headlines on clarity and conversion potential.